Why Local SEO Matters for Small Businesses
Local SEO for Local Businesses Local SEO is the targeted optimization of your online presence to ensure that prospective customers in your community can find you precisely when they need your products or services. Unlike broad advertising channels—where you might need dozens of impressions before someone remembers you—local SEO puts your business in front of […]
Domain Age & Registration Length: Keys to Beating the Google Sandbox
Domain Age & Registration Length: Why They Matter for Your Google Rankings When it comes to improving your business’s visibility on Google, there are several major factors at play—content quality, user experience, and backlinks, to name a few. But one often-overlooked element is your domain’s age and registration length. Established domains typically stand a better […]
Squarespace vs WordPress
When it Comes to Web Design, Which Do You Choose? Squarespace vs Wordpress Squarespace vs WordPress. Do you struggle to wonder about creating a website that is not only beautiful but also functional? If your answer is yes, then you might have also considered the right platform to choose. Squarespace vs. WordPress is a debate that never appears […]
Sponsored and Organic Listings on Google
What is the difference between organic listings and sponsored listings on Google? When a person conducts a search on Google, the searcher is presented with two types of queried results: organic listings and sponsored listings, also known as adwords. It is important to understand these differences as a consumer and as a business owner. These […]
Hashtags for Marketing
Hashtags and How to Use Them Hashtags are very commonly used across social media platforms, however, hashtags may seem confusing to people who aren’t familiar with them and don’t spend as much time on social media as their younger, more social media-savvy counterparts. Hashtags allow you to search for a certain topic on social media platforms that support […]
What Is Social Bookmarking?
What is Social Bookmarking and How will it Help Your Website? Social Bookmarking is a marketing tool used to store, organize, and manage all your bookmarked webpages. Favoriting and saving links to web pages they like or wish to share, will usually do so by bookmarking sites to store these specific links. Of course, these bookmarks are […]
Manage Your Online Reviews
Proactively Manage Online Customer Reviews Managing your company’s online customer reviews is a vital part of its overall success. Before the age of the world-wide-web, management of a company’s reputation commonly relied more on PR campaigns, news reports, word-of-mouth and highly regarded critics. Today, consumers take their voice online! Competition for customers has increased, as […]
Use Instagram to Socially Optimize Your Business
Instagram is quickly becoming the best place to be if you are a small business. It has somewhere around 300 million users a month so its definitely one you should be using! One of the things you have to know about Instagram is that unlike those other sites like Facebook which has a lot of bells and whistles, […]